Sealed Air presents
E-nabler Event

Pack for the Future
Packforum®, Paris
28 February, 2018

Conference Overview
“Food companies are accustomed to developing packaging specific to the sale of their products in drug, grocery and club stores, but less accustomed to developing packs specifically for e-commerce.” - Todd Bukowski, Senior Packaging Consultant for HAVI Global Solutions for Nielsen New Retail Survey
According to Euromonitor e-commerce will grow at a constant rate 12% globally until 2020. To follow this trend, food companies present in this channel invest in technology, software, websites and customer service. Despite all these efforts they still deal with customers' complaints and fight for their undivided loyalty.
Numerous companies do not link the customer experience with the packaging of their products.
If the packaging used for retail shelves and e-commerce channel is the same, the ordered groceries may arrive in a state which is not very appealing. This moment of truth is oftentimes the critical factor deciding about repeated orders in the future.

The answer to these challenges is the complete , up-to-date packaging designed especially for e-commerce channel.

If you are looking for technical packaging possibilities and strategic opportunities in the transformation of food perishable online supply chain, reserve your spot for Enabler event and benefit from convenient and unique one-stop-shop solution from Sealed Air offering both primary and secondary packaging for e-commerce.

Click Here for the Full Agenda View the Speaker Bios

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  • Strengthen your e-commerce strategy with complete packaging solutions that will encourage your consumers’ confidence in your brand 
  • Gain control of your brand on the digital shelf
  • Learn how to make your customers’ online experience mirror the offline experience
  • Food e-commerce professionals
  • Retailers, food distributors & Fresh food producers working or willing to enter the e-commerce channel
  • Senior managers and directors: head unit leaders of marketing, sales, R&D , packaging, business development and innovation. 


Luca Cerani
EMEA Vice President Marketing & Portfolio, Sealed Air Food Care
Luca Cerani holds a degree in Food Technology from the University of Milan. He joined Sealed Air in 1990 and covered several European R&D positions, with increasing responsibilities until 2003. In 2004 he took over the Executive Director Sales position for the food packaging business in Europe and as of 2006 the position of Vice President Sales and Marketing for the Cryovac® Food Solutions Business Unit in Europe, Middle East and Africa. Since 2013 he has been in charge of Marketing and Portfolio of Food Packaging for Sealed Air Food Care Division in EMEA.
Gerd Wichmann
Europe Vice President and General Manager, Sealed Air Product Care
Gerd has worked for Sealed Air for more than 20 years now contributing greatly to our business while serving in a number of positions of increasing responsibility. Prior to his current role, Gerd was Vice President of Global Food Equipment.

Christophe Lavialle
International Sales Manager, IGD
Christophe joined IGD in 2010 as International Sales Manager to look after some of our customers in the UK and Europe. His role within IGD's commercial team is to draw upon his food Industry experience as he works with IGD’s customers to find the best research solutions for them. Christophe has previously held Sales and Marketing roles within the food industry in Europe at JI Case International, Grands Moulins de Paris, Fisher Foods Group, Mars and Premier Foods.
Luca Magnoni
CEO of Tootoom, Founder & Creative director of Hydrogen, and Brand Strategy lecturer at the Accademia di Comunicazione of Milan
A designer, musician, journalist and digital artist. Since 2004 Luca has managed the national magazines Computer Arts and Computer Arts Special leading them to become the focal point for Italian creativity. He is a member of international jury of the Webby Awards, the Web Oscar. In 2008 Luca founded Hydrogen Branding and Communication Agency, and becomes Creative & Design Director of the Ninja group, the first nonconventional Italian Agency. He creates strategies and integrated communication plans for the most significant international brands.


Stéphane Perrin
Managing Director Enterprise Accounts, UPS Europe
Stéphane is responsible for a team in charge of developing Enterprise Accounts for UPS in Europe. He has been working since 1994 in the transport and logistics sector, holding several management roles in the areas of sales, operations and public relation, where he supported companies improve their worldwide supply chain. He joined UPS in 2008 in charge of enterprise customers for the EMEA region. These operational and commercial experiences gave him the opportunity to travel regularly in Europe, the Americas, Asia and the Middle East, and lead multi-cultural teams. In his current position, Stéphane and his team are involved in the supply chain strategy of key players,with the ultimate goal to support their worldwide growth while improving their cash conversion cycle.
Ed Roberts
Regional Sustainability Director EMEA, Sealed Air Food Care
In his position as Regional Sustainability Director, Ed Roberts is responsible for Sealed Air’s company-wide sustainable business practices in Europe, the Middle East, Africa, and Turkey. In this regional role, Ed works to advance sustainability initiatives across all of Sealed Air’s customers and divisions. His primary focus is ensuring alignment of customer needs, manufacturing platforms, business plans and technologies to improve sustainability of products, processes and services in support of the customers’ and Sealed Air’s sustainability goals. Ed has undergraduate degrees in chemistry and Environment, Health & Safety. He has over 35 years of commercial experience in technology and business development encompassing roles in R&D, sales and marketing as well as EH&S and sustainability. He has been employed by Sealed Air for the last 28 years and currently resides in Rugby, UK.
Susan Bell
Global Vice President Strategy, Business Development and M&A, Sealed Air Product Care
Product Care has annual global sales in excess of $1.6 billion, driven by an industry-leading portfolio of packaging innovations designed to resolve the demanding challenges of moving products through complex and evolving global supply chains. Susan is responsible for leading the global team which is charged with creating the divisional strategy, catalyzing and executing mergers and acquisitions, developing new business, generating customer and market intelligence and to ensure the division outperforms the market. Susan brings to Sealed Air more than 20 years of global marketing and sales experience in strategy, business development, and global account leadership across consumer and industrial markets.
Leland "Lee" Curkendall
Chief Technology Officer, TempTRIP
For over twenty years, Lee has built companies that develop data collection and integration systems for the supply chain. He has designed, managed, sold and implemented systems throughout North America, Europe, South America and Australia. He holds multiple patents for radio frequency identification (RFID) and database design. In 1993, he formed a company that designed RFID, bar code, and mobile applications for all stages of the supply chain. In 1997, he cofounded a best-in-class company that developed traceability systems for agricultural, food, and pharmaceutical clients. Lee was named CTO of TempTRIP in 2009. TempTRIP is now a whollyowned subsidiary of Sealed Air.
Jeremy Schenof
Senior Director Global RFID Solutions, Avery Dennison RFID
As senior director of Global RFID Solutions, Jeremy Schenof is responsible for defining RFID growth strategy and solution ecosystems, as well as managing key strategic partnerships to foster RFID adoption worldwide. Prior to this role, Jeremy held strategic leadership positions at Motorola Solutions and Target Corporation, and he worked as a management consultant with A.T. Kearney. Jeremy received a Bachelor of Arts in Public Policy from Brown University and earned his Master of Business Administration from the Ross School of Business at the University of Michigan.
Michael Lippold
Founder and CEO, FreshRealm
Michael started his career in the financial industry where he dedicated his time to quantitative analytics, technology and analyzing changing industries. This background — combined with his extensive knowledge of the short-shelf life, perishable food industry — has served as the foundation of FreshRealm’s innovative approach to the distribution of fresh food. Over the years, he has had the opportunity to work with some of the most prominent and successful people in the perishable food and quantitative financial industries. Prior to founding FreshRealm in January 2013, he led strategy at Calavo Growers, a billion-dollar company in the global avocado industry and leader of fresh food in the U.S. 
Guillermo del Campo
Director of Mercado de la Paz
Guillermo has been a Market Manager and Director for Mercado de La Paz since 1995. He is a board member of Cocam, Grouped Trade Federation, Markets and Galleries Comunidad de Madrid Renowned independent consultant specialising in commercial spaces marketing strategies. Mercado de la Paz is the first market in the world to sell fresh products through Amazon.
Paolo Zazzi
Customer and Shopper Marketing Director, Barilla
Educated as an engineer with an MBA at SDA Bocconi, Paolo has developed his career in the food industry. First in the tomato plant production site in Rossi & Catelli, as a technicians, later in A.T. Kearney as a consultant in the food business for CPG Companies. From 1992 he has worked for Barilla where has started as Key Account Manager. Paolo developed the Category Management practice and introduced the Shopper Marketing approach with successful shopper campaigns in Italy and the rest of Europe. Currently, he leads the Global Customer and Shopper Marketing practice and the Customer Collaboration Centers. redients producers within the Food Industry.
Roger Botti
Creative and Managing Director – Partner Robilant & Associates 
Roger Botti has been Managing Director of Robilant Associati since 2008. Under his guidance, Robilant Associati has created a special team dedicated to the development of Retail Branding and Digital Strategy projects. A passionate observer of consumers and their behavior, he is a frequent guest speaker at conferences and seminars, presenting sector analyses and consumer trends from a brand perspective.
Gonzalo Campos
Fish Marketing Manager Europe, Sealed Air Food Care

Gonzalo has worked in Sealed Air since 2007. His main function in the position is to develop the fish packaging market in Europe. Along with the sales team, he carries out strategic projects with key accounts to develop packaging solutions that enhance product image and create new sales by attracting new customers. His area of expertise is New Concept and Product Development, Packaging Development and branding, for instance transforming fish commodities in value-added products. 



Aldo Galbusera
EMEA Cheese Marketing Manager, Sealed Air Food Care
Since 2006 Aldo has been leading the Cheese sector strategy and development in cooperation with the Portfolio directors. He initiated and implemented numerous innovative packaging solutions aimed to match top EMEA cheese makers present and future needs both in the industrial and in the final consumers’ areas. Aldo has over 30 years experience in Sales & Marketing in Food & Plastic Packaging. He joined Sealed Air in 1998 as Key Account Manager and is currently based at our Passirana di Rho site.


28 February 2018
8.30-8.45 Registration and Welcome Coffee
Vision and strategy in perishable food e-commerce in Sealed Air Food Care and Product Care Divisions
Luca Cerani, EMEA Vice President Marketing & Portfolio, Sealed Air Food Care
Gerd Wichmann, Europe Vice President and General Manager, Sealed Air Product Care
The e-commerce market and its strategy
9.05-9.25 The European online grocery marketoutlook to 2022
Christophe Lavialle, International Sales Manager, IGD
9.25-9.45 Communication, UX, logistics and sustainability: the perfect e-commerce strategic approach
Luca Magnoni, CEO, Hydrogen
9.45-10.15 Coffee Break
The last mile - a roundtable discussion
10.15-10.30 e-packaging and logistics compliance
Stéphane Perrin, Managing Director Enterprise Accounts UPS Europe
Packaging for sustainable e-commerce
Ed Roberts, Regional Sustainability Director EMEA, Sealed Air Food Care
Providing end-to-end supply chain solutions from the farm to the fork: the Sun Basket case
Susan Bell, Global VP Strategy, Business Development and M&A, Sealed Air Product Care
The state-of-the-art of temperature monitoring.
Lee Curkendall, CTO, TempTRIP USA
RFID for fresh foods delivery – improving efficiency and reducing waste
Jeremy Schenof, Senior Director Global RFID Solutions, Avery Dennison RFID
11.30-11.45 Questions and answers session
e-commerce case studies from all over the world – a roundtable discussion
How e-commerce will drive growth for imported food products in China
A senior representative from
Solving the Complexity of Convenience + Fresh
Michael Lippold, Founder and CEO, FreshRealm
Amazon and Mercado de la Paz from Spain: a successful alliance
Guillermo del Campo, Director of Mercado de la Paz
A case study from a major European perishable food company
12.55-13.10 Questions and answers session
13.15-14.15 Lunch break
Virtual shopping and augmented reality: new technologies creating new shopping experience
From smartphones to the hybrid reality. Barilla virtual shopping experience: virtual and augmented reality in the food sector.
Paolo Zazzi, Customer and Shopper Marketing Director, Barilla
Roger Botti, Creative and Managing Director – Partner, Robilant & Associati

14.45-15.45 Cadland demo
15.45-16.00 Coffee Break
16.00 – 17.30
The unboxing user experience with e-commerce home delivery. Hands-on practical workshop.
Gonzalo Campos, EMEA Fish Marketing Manager, Sealed Air Food Care

The workshop is all about user experience and the role of packaging. Special focus will be given to skin packaging solutions as a key enabler for online grocery last mile fulfillment. Workshop’s content and discussions will focus on:
  • establishing a collaborative system design with key stakeholders in the e-commerce industry
  • identifying online perishable food packaging challenges
  • discussing how to avoid consumer’s frustration at the unboxing experience
  • investigating how to improve consumer’s experience with convenience and preserved freshness
  • brainstorming on how to create consumer’s loyalty to the food brands sold online
Wrap up and conclusions
Aldo Galbusera, EMEA Cheese Marketing Manager, Sealed Air Food Care
Meeting Concludes